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Google Should Keep Selling It's Older Hardware Like Apple

If Google is serious about selling a lot of Pixel phones, there are quite a few steps that need to be performed. I'd like to highlight one in particular, price and availability. If you head over to Apple.com, Google's main hardware rival, you will see that there are a total of 8 different iPhone models for sale. Each has been announced a year at a time, but have been kept making its way through the assembly line to reach consumers pockets. Heading over to Google's primary site for selling their flagship devices at google.com/phone, you'll only see the most recent Pixel 2 for sale.

Source: Business Insider


I think the quickest way for Google to gain market share with Pixel is to maintain long-lasting support for their legacy devices all the while providing discounted deals with those same legacy devices too. Though Google is just getting started and is only in its second generation of Pixel devices, the first Pixel is not only no longer for sale, but it's not even on the primary 'Made By Google' website. Heading back over to Apple.com, customers are presented with different price points to purchase an iPhone. That gives customers options with the same reliability, though not the same features, throughout all of the models of iPhones.

For example, the iPhone lineup is as follows:

iPhone 5S - $200 (Pre-owned)
iPhone SE - $349
iPhone 6s - $449
iPhone 7 - $549
iPhone 8 - $699
iPhone X - $999


Source: The Verge


Imagine a Pixel, phone at every price point that still gets the latest updates from Google. If Google were to go this today, it would look something like this:

Pixel 1 - $549
Pixel 2- $649

Each year could show the price drop by $50 to $100, which would bring the Pixel 1 to $449 and the Pixel 2 to $549, with the Pixel 3 opening at $649. What do you think about this? Would you like to see Google continue to sell legacy devices for at least 4-5 years just like Apple?

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