A lot of things are happening that are ruining the narrative.This will be a quick post.
Recently, I asked a question on Google+, "How important is RCS in Android Messages to you?". I asked this even before Dieter Bohn, from The Verge, broke the internet with his exclusive on Google's "Chat" RCS initiative withing Android Messages. Only one person commented on my original post, but I had a feeling this was coming. Now that it is here a few things are happening.
For starters, the media is making "Chat" out to be another messaging app by Google. It's clearly not. Just do a search on Android Messages and you'll see the headlines pop up. "Chat" is actually what iMessage is to the iOS Messages app.
"Chat" is not a new texting app. Instead, think of it more like a new set of features inside the app already installed on most Android phones.This statement is hidden within these articles deep under the many headlining titles "Another Messaging App from Google", but The Verge broke it down proper.
Secondly, it sounds like Google is doing exactly what people have been yelling about within Allo all this time. They're just going it at scale now. Doing all of the heavy liftings by working with the carriers and OEMs and they're practically already done doing that.
Let the past die
Lastly, and I'll quote Kylo Ren on this one, "Let the past die". Hangouts is the Skype for Business. Allo is to Android Messages, as Inbox is to Gmail.
Let's move forward and embrace exactly what we asked for Google to do with messaging. Make an ala carte messaging platform.